How Your Brokerage Should Help You During a Pandemic

01 May 2020
Remax Professionals

Though COVID-19 is impacting the real estate industry, it’s possible to maintain and even build on your business during this challenging time. Resilience and positivity are key—but so is having the right support from your brokerage. By turning to your extended team for guidance, wisdom, and the tools you need to keep working, you can help ensure your continued success.

Here are just a few of the ways that your brokerage should support you during this trying time…

Ongoing communication

One of the best ways your brokerage can support you is by keeping you in the loop. You should know how your team is doing, be aware of the short-term strategies recommended by management, and understand the future game plan as it develops.

At RE/MAX Professionals, we hold virtual team meetings two to three times per week to provide updates. We also send out regular newsletters containing office stats—so our agents never have to guess how the brokerage is doing.

Continued training

While you can’t conduct business as usual during the pandemic, you can use this time to build on your existing real estate knowledge. Your brokerage should help by providing structured learning opportunities that you can take advantage of while you’re at home.

To help agents sharpen their skills while they’re social distancing, we use our team meetings as occasions to bring in speakers, hold panel discussions, and provide training on foundational real estate topics. It’s our belief that every real estate team should be offering this type of education through virtual sessions.

Strategies to use now

While it’s wise to prepare for the future, it’s important that you also have the guidance and resources you need to do business right now. Brokerages should have a unified strategy when it comes to home tours, and even provide you with the physical tools to do the job.

At a time when real estate professionals can’t be too careful, protective products such as gloves, masks, and alcohol wipes can help make the showing process safer. It’s why RE/MAX Professionals is putting together packages containing these items for our agents to use.

Help with the logistics

So long as COVID-19 poses a public health risk, buyers and sellers should be making informed decisions about home tours. As an agent, you also want to cover all of your bases from a liability perspective.

Having the right consents and declarations is the key to protecting all involved in a real estate transaction. Your brokerage should make the process easy by providing standard forms, along with appropriate clauses that you can add to offers, schedules, and other documents.

Virtual marketing support

Some buyers and sellers need to enter the market now, which is why you should focus at least some of your attention on bringing in new business during the pandemic. Fortunately, it’s possible to make a great impression through your virtual communications—and by passing along materials that showcase your strengths.

With social distancing guidelines in place, potential clients have more time to review the facts before choosing a professional than they usually would. That’s why we’ve prepared high-quality marketing materials for our team members. As just one example, our customizable listing presentations allow agents to highlight their unique qualifications, while conveying the highest level of professionalism.

The COVID-19 pandemic has created new challenges for agents, but you shouldn’t have to work through them alone. When you work with a brokerage that’s ready to support you during difficult times, you’re prepared to deal with any obstacle that comes your way.

Ready to work with a team that has your best interests at heart? Contact us to learn more about the advantages of joining RE/MAX Professionals.